Website, hosting, and campaign work
This stays the agency's own craft - the reason the client hired you. It is not part of the managed IT lane.
Field note / marketing & web agencies
Your client already trusts you with their digital presence. Office IT is a different thing next door.
A marketing or web agency often owns a client's website, hosting, and campaign tools already. That is not the same job as keeping a client's staff logged in, their devices patched, and their Microsoft 365 tenant healthy - but clients frequently ask for both from the same trusted contact.
Office IT: users, devices, Microsoft 365
Day-to-day staff support, tenant administration, and endpoint care move to a defined delivery lane behind your brand.
Anything that touches the website comes back to you
A request that blurs hosting, DNS, or the site itself is not treated as routine IT - it returns to the agency's own team.
Recognizable trigger points
Two moments where the ask usually appears.
| Moment | What the client is really asking for |
|---|---|
| Just after a website or brand launch | "Since you handled that well, can you also look after our computers?" |
| During a creative production crunch | Device performance and file-storage requests tied to demanding creative software, distinct from the website itself. |
What not to sell yet
Keep the offer legible next to your existing services.
- Website hosting, DNS, or CMS support bundled as "IT"
- Specialist creative-software licensing advice
- Guaranteed device performance for specific rendering or editing workloads
- A single undifferentiated "digital support" umbrella that blurs both jobs
Clients should be able to tell which hat you are wearing on any given request.
Related decision
Design the branded request path before launch.
A distinct intake channel for "office IT" keeps it from colliding with your existing project and website request queues.
Bring the office-IT pattern, separate from your creative work.
A fit conversation can test the boundary between website work and device support before any client is involved.